1.由理論基礎開始，介紹不同類型商品包裝設計，課程由淺入深，從現有的各類型包裝商品探討與觀察，並重新構思、發想包裝的需求，進而重新創作新的商品包裝、從單一產品至系列產品、外觀、盒袋、文宣等，瞭解包裝企劃及包裝設計執行之細節，包含規劃市場與消費者需求、草圖概念圖、色彩計畫、圖像風格、文字設計等，理解商品品牌與企劃媒體之關係，確立地方特色商品企劃與包裝應用之關係，開發綠色設計之生活用品，發展台灣地區地方性特產之包裝。
藉由實作過程找出適當的包裝產品，結合包裝提昇產品價值與商品行銷，課程內會有實際商業包裝商品，並執行包裝推廣之行銷文宣。
2.軟體技能：Adobe Dimension是一套平面設計師使用的3D應用軟體，課程中會教學新軟體在包裝設計上的應用，包含模型、貼圖、光線、鏡頭等，並結合場景製作包裝提案示意圖，提升包裝作品提案的專業度，更符合業界的要求。
《 課程簡介 -- English 》
1. Starting from the theoretical basis, introduce different types of product packaging design. The course starts from the shallower to the deeper, starting from the discussion and observation of various types of existing packaging products, and re-conceptualizing and thinking about the packaging needs, and then re-creating new product packaging, from single products to series products, appearance, boxes and bags, publicity, etc., understand the details of packaging planning and packaging design execution, including planning market and consumer needs, sketching concept maps, color planning, image style, text design, etc., understand the relationship between product brands and planning media, establish the relationship between local characteristic product planning and packaging application, develop green design daily necessities, and develop packaging of local specialties in Taiwan.
Through the practical process, find the appropriate packaging products, combine packaging to enhance product value and product marketing. There will be actual commercial packaging products in the course, and implement marketing publicity for packaging promotion.
2. Software skills: Adobe Dimension is a set of 3D application software used by graphic designers. The course will teach the application of new software in packaging design, including models, textures, light, lenses, etc., and combine scenes to make packaging proposal diagrams to enhance the professionalism of packaging work proposals and meet the requirements of the industry.
|