本課程旨在引導學生理解傳播學的基本理論與研究脈絡。內容涵蓋從早期的線性傳播模型、媒介效果理論，到當代的文化研究觀點、數位與社群媒體理論。課程將透過介紹各理論的背景、核心概念、主要學者與實際應用案例，協助學生建立批判性理解與理論分析能力。
學生將學習如何以理論為工具，分析大眾傳播、人際互動、組織溝通及網路環境中的傳播現象，並思考理論在不同文化與社會脈絡中的適用性與限制。
《 課程簡介 -- English 》
This course introduces students to the foundational and contemporary theories in communication studies. It covers a broad spectrum of theories, including early linear models of communication, media effects theories, uses and gratifications, agenda-setting, cultivation theory, critical and cultural approaches, and digital media frameworks.
Through lectures, readings, case studies, and class discussions, students will develop the ability to critically analyze communication phenomena across various contexts—including mass media, interpersonal communication, organizational communication, and digital platforms. The course emphasizes theoretical literacy and its application in both academic and real-world settings.
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