本課程旨在培養學生具備規劃、執行與監控專案的核心能力，熟悉專案管理在實務與不同領域中的應用（如行銷、傳播、資訊、創意產業等）。課程內容涵蓋專案生命週期、專案範疇管理、時間管理、成本控制、風險評估、利害關係人管理與敏捷專案方法等，並透過案例分析與模擬實作，提升學生的實務操作與團隊協作能力。
課程鼓勵學生將理論與實際結合，透過小組專案執行、專案簡報與進度報告，培養組織、領導與解決問題的能力。無論未來從事行銷、管理、媒體、公關、科技或創意相關行業，皆可應用所學進行有效的專案規劃與管理。
《 課程簡介 -- English 》
This course introduces students to the fundamental principles and practices of project management. It covers essential topics including project life cycle, scope management, time and cost control, stakeholder management, risk assessment, and agile project methodologies. Students will learn how to initiate, plan, execute, and close projects effectively in a variety of professional contexts such as marketing, communications, IT, and creative industries.
Through case studies, group projects, and simulations, the course emphasizes practical application, teamwork, and problem-solving. By the end of the course, students will gain a working knowledge of project management tools and techniques, preparing them for both academic research and real-world project execution.
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