透過國内外電子商務相關平臺來體驗相關電子商務或數位學習經驗 (例如:亞馬遜)。 瞭解解電子商務與網路行銷最新趨勢。 探討電子商務背後創造的基本理論。 瞭解各種數位平臺或電子商務平臺。 學習或操作各種數位平臺包含AR、虛擬VR、ONLINE等。 提供基本數位行銷成功或失敗因素與概念。 學習或瞭解如何使用一些流行社交媒體。 提供”電子商務知識有相關的“工具知識包”。 學習操作一些流行社交媒體(例如:YOUTUBE),並製作簡易的動畫等。 瞭解關鍵字的重要性以及基本概念。
《 課程簡介 -- English 》
This is a module by module, step by step course, of which learners will be taught basic skills as to how to use and create or enhance their social media skills or e-commerce skills using the latest technology. The aim is to provide a foundation of which the student will be able to create social media, e-advertising, using latest technology that could be applicable to various e-commerce platforms and internet marketing. This course will also introduce help students create various forms of animation using the tools already handy on their computer, or through new online portals, and show students what are the latest trends in the electronic world so that they could keep up in times with the e-commerce world and internet marketing. The bite sized modules could be integrated skills, and would provide a "bag of tools” to facilitate students who which to familiarize themselves with the electronic commerce and internet world. The course will allow students to have a “hands-on” experience on usage of social media such as YOUTUBE, create simple animation and international languages for the use of international advertising, etc.
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