對行銷專業領域而言，「辦活動」幾乎已是必備的能力。因為活動本身就是「行銷」的一部份。事件行銷（俗稱辦活動），要考量的是行銷效果，不只是為辦活動而辦活動。
本課程會先從企畫、活動的概念起步，讓同學了解這兩者的核心概念。並搭配業界實例，針對事件行銷的「提案」「執案」（執行活動）實務面的流程教導給同學。
課程結束時，同學會對「事件行銷」有清楚的概念和執行流程的實作體驗，是理論與實作並重的一門課。
《 課程簡介 -- English 》
This is an operational course on Event Marketing Plan . The purpose of
this class is for students interested in pursuing marketing plan as a career to understand the definition of event marketing strategies in
line with the trend, implementation of event, and the professional skills required for the job.
Students will also become familiar with the relationship between public relations, marketing, news, and commercials.
Additionally, the course also emphasizes practical exercises related to event proposal planning, creative
thinking, media campaign, etc. Other than class lectures, the course will include class work, projects and
seminars.
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