你知道「休閒」也是一門可以賺錢的生意嗎？從音樂祭、馬拉松、旅展、博覽會到地方小鎮節慶，只要有創意、懂得包裝與行銷，每一場活動都是品牌曝光與產值創造的黃金舞台！
本課程結合理論與實務，帶領學生了解休閒產業的趨勢與類型，學習如何發想並撰寫一份完整的行銷企劃書，並進一步透過個案分析、創意提案與實務演練，培養學生的市場敏感度、品牌思維與行動能力。
《 課程簡介 -- English 》
This course offers students a comprehensive introduction to the principles and practices of leisure marketing. Through real-world case studies, interactive projects, and practical planning exercises, students will learn how to analyze market trends, identify target audiences, and develop effective marketing strategies for leisure products, services, and events. Emphasis will be placed on integrating creativity with strategic thinking to design engaging and feasible marketing plans tailored to the dynamic leisure industry.
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