以節慶文化與會展活動作為推動台灣觀光產業的觸媒，如何培育優質活動管理相關人才為重要關鍵。因此本課旨在介紹節慶與會展活動的類型、意義以及如何規劃與設計，讓學生了解節慶與會展活動和各地傳統文化的相關脈絡性。
之前曾修過節慶活動或會展活動的同學，在選修本課程前請先詢問系所此課程是否會"重複修習"，以免影響畢業學分的計算。
《 課程簡介 -- English 》
With festival culture and exhibition activities as catalysts to promote Taiwan's tourism industry, how to cultivate high-quality event management talents is the key. Therefore, this course aims to introduce the types and significance of festivals and exhibitions, as well as how to plan and design them, so that students can understand the correlation between festivals and exhibitions and traditional cultures of various places.
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