《商業模式創新與管理專題》融合創新管理與科技創新觀點，結合理論與實務，
深入探討當代企業在變動環境中如何發展與調整其商業模式。課程將以經典個案為基礎，
剖析企業運作中的創新與管理實務，並引介具備高度解釋力的管理理論，
協助學生理解商業模式背後的邏輯與策略。除通案分析外，亦鼓勵學生聚焦於自身從事或關注的產業，
針對其商業模式創新與管理優化議題進行深入探索，發展出最具適切性的應用理論與實務建議。
課程採用個案研究導向，聚焦企業如何在數位轉型、顧客行為變化與永續發展壓力下，
重新設計與重塑其商業模式，課程同時強調小組協作、案例討論與成果發表，
以強化學生的策略思考能力與實務操作技巧。
《 課程簡介 -- English 》
This course integrates perspectives from innovation management and technological innovation,
combining theoretical frameworks with practical applications to examine how modern enterprises develop and adapt their business models in a rapidly changing environment.
Using classic case studies as a foundation, the course analyzes innovation and management practices within business operations while introducing well-established management theories to help students understand the logic and strategy behind various business models.
Beyond general case analysis, students are encouraged to focus on their own industries or areas of interest, conducting in-depth exploration into business model innovation and optimization,
and developing contextually appropriate theoretical applications and practical recommendations.
The course adopts a case-based teaching approach, with a focus on how companies redesign and reshape their business models in response to digital transformation,
evolving customer behaviors, and sustainability pressures. Emphasis is placed on teamwork,
case discussions, and final presentations to enhance students’ strategic thinking and hands-on practical skills.
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