【廣告策略與企劃 (人機協作實戰版)】
Advertising Strategy and Planning: The Human-AI Hybrid Model
本課程設計強調「實戰模擬」，將學生分組為「微型廣告代理商」，從學期初接手一個模擬（或真實企業合作）品牌課題，經歷完整的 AE (Account Executive) 與 Planner (Strategic Planner) 工作流程。
• 課程哲學： AI 是你的副駕駛，但你是唯一的機長。
• 核心原則： 先有「人腦邏輯」，才有「AI 運算」。拒絕成為工具的傀儡。
《 課程簡介 -- English 》
Advertising Strategy and Planning: The Human-AI Hybrid Model
This course emphasizes "real-world simulation." Students are organized into "micro-advertising agencies" to take on a simulated (or real-industry) brand challenge from the beginning of the semester, experiencing the complete workflow of an Account Executive (AE) and Strategic Planner.
Course Philosophy: AI is your copilot, but you are the only captain.
Core Principle: "Human logic" first, "AI computation" second. Refuse to become a puppet of the tools.
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