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數位媒體在製作之前，必須撰寫企劃書，透過嚴謹的格式，詳細說明創作的動機、目的、主題內容、呈現方法和預期成效，過程中必須應用專案分析等方法，釐清作品在市場的接度與可行性評估，進而完成數位媒體企劃書。本課程為數媒學程核心必修課程，亦是實務專題的關鍵基礎能力，透過本課程，學生將學會專題創作前的準備跟研究工作。
《 課程簡介 -- English 》
Before digital media is produced, a business plan must be written, using a rigorous format to explain in detail the motivation, purpose, theme content, presentation method and expected results of the creation. During the process, project analysis and other methods must be used to clarify the market acceptance of the work. and feasibility assessment, and then complete the digital media plan. This course is a core compulsory course for digital media studies and is also a key basic ability for practical projects. Through this course, students will learn the preparation and research work before creating a project.
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