本課程由數媒學程與廣告系合開，將自媒體視為嚴謹的「品牌工程」。從技術、設計、商業模式三維度切入，結合視覺美學產製與廣告策略邏輯，教你如何建構具變現力的數位 IP。
內容涵蓋：
1. 策略定位：數位人格 (Persona) 塑造與市場洞察。
2. 視覺敘事：高品質短影音與跨平台內容設計。
3. 數據行銷：演算邏輯拆解與流量轉化實務。
本課程不教你如何「爆紅」，而是教你如何透過跨域整合，在 AI 時代打造具備商業價值的數位影響力。
《 課程簡介 -- English 》
Jointly offered by the Digital Media Design and Advertising departments, this course approaches self-media as a rigorous form of "Brand Engineering." By integrating technology, design, and business models, we combine visual aesthetics with advertising logic to help students build monetizable Digital IPs.
Key Modules:
1. Strategic Positioning: Digital persona crafting and market insights.
2. Visual Storytelling: High-quality short-form video and cross-platform content design.
3. Data-Driven Marketing: Algorithm deconstruction and conversion optimization.
Rather than chasing "viral fame," this course focuses on interdisciplinary integration to cultivate sustainable digital influence in the age of AI.
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