在社群媒體、影音創作與AI工具普及的時代，我們每天都在「使用」與「創作」內容：轉貼圖片、剪輯影片、做簡報、寫文案、經營自媒體、做專題報告、甚至用 AI 生成圖文。然而，這些看似日常的行為，常常牽涉著作權、商標、專利與營業秘密等智慧財產權議題；一不小心就可能踩到侵權風險，也可能在合作與創作中忽略了「如何保護自己的成果」。
本課程以生活化與跨領域視角出發，透過大量真實案例與情境討論，帶領學生理解智慧財產權的基本概念與核心規則：什麼是合理使用？引用與抄襲差在哪裡？照片、音樂、字型、梗圖、素材包能不能用？AI生成內容算誰的？品牌名稱與Logo如何避免侵權並建立辨識度？創意如何從「想法」走到「可被保護的成果」？同時也會介紹常見的授權模式（如Creative Commons）、網路平台的下架機制與基本救濟概念，讓學生具備數位時代必備的法律素養與媒體識讀能力。課程不以背法條為主，而是強調判斷框架與實作能力：讓你在做報告、剪影片、寫作、設計、創業或未來進入職場時，懂得合法使用他人作品、避免風險，也能更有策略地保護自己的創作與品牌。
《 課程簡介 -- English 》
In the age of social media, digital creation, and widely available AI tools, we constantly use and create content—sharing images, editing videos, designing slides, writing posts, building portfolios, producing class projects, and even generating texts or images with AI. Many of these everyday activities are closely connected to intellectual property (IP), including copyright, trademarks, patents, and trade secrets. Without basic IP literacy, students may unintentionally infringe others’ rights—or fail to protect their own creative work in collaborations and future careers.
This general education course introduces IP through an accessible, interdisciplinary, and real-life lens. Through case studies and scenario-based discussions, students will learn essential concepts and practical rules: What counts as fair use? What is the difference between quoting and plagiarism? Can we use photos, music, fonts, memes, or online assets in school projects? Who owns AI-generated content? How can a brand name or logo be created without infringement while building distinct identity? How do ideas become protectable outcomes? The course also covers common licensing models (e.g., Creative Commons), platform takedown mechanisms, and basic remedies—helping students develop legal literacy and media awareness for the digital era.
Instead of memorizing statutes, the course focuses on decision-making frameworks and practical skills—so students can create responsibly, use materials legally, reduce risk, and strategically protect their own work and personal brand in academic projects, creative practice, entrepreneurship, and future professional life.
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