1.認識時尚產業是創造體驗經濟 融合創新於傳統的產業
(1)活動/事件行銷( Event Marketing ) - 含Fashion Show展演、主題公益活動、新品上市等整合行銷活動IMC（Integrated Marketing Campaign）
(2)社群媒體＆Influence行銷 ( Social media marketing )
(3)科技時尚類
(4)品牌旗艦店
2.掌握以上為顧客創造深刻體驗的行銷工法，特選專題演練行銷企劃方案；
3.《時尚行銷二》的學習與應用，呼應、也等同於演練{品牌打造工法} 的關鍵構面：Promotion & Communication（品牌的「形象提升」與「傳播溝通」。）
《 課程簡介 -- English 》
1.This course is under a serious of courses, and is a must pre-studied course for Fashion Marketing
1.1.Event Marketing - Including IMC（Integrated Marketing Campaign）, integrated marketing integrated marketing integrated marketing activities
such as Fashion Show performances, themed public welfare activities, and new product launches .
1.2 Social media marketing
1.3 Technology & Fashion
1.4 Brand flagship store
2. Master the above marketing methods to create a profound experience for customers,
and students will practice marketing planning plans on individual special topics;
3.The learning and application of Fashion Marketing II echoes
and is equivalent to the key aspect of the exercise {brand building method}
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