本課程為指導學生，逐步發展畢業作品:「自創品牌企劃」之系列課程之一。
一、針對『未來』市場環境之情境勾畫，引導學生透過設計思考就： 時尚、文創、生活風格、服務商品..等領域，發想一個具有「未來市場價值」的創新品牌
二、指導學生理解企業策略：了解自己的產業及競爭對手
三、認識營運及行銷策略。
四、引導學生培養市場洞察力，發現市場機會，並發揮創意著手「自創品牌」與其核心產品之發想
五、指導學生認識「品牌設計」:命名、形象、識別系統之設計與相關界面
本課程共計11學分，分4學期修課：
/ (I-A) + (I-B)部分學習側重於個人學習 /
(I-A）：企業策略規劃（包含：產業研究、商業模式、藍海策略等）
(I-B）：營運及行銷策略（包含STP、USP、4P等）
/ (II-A)＋(II-B) 部分學習側重於團體合作 /
(II-A）：透過設計思考(Design Thinking)解決問題（品牌所提供的價值、核心產品）
(II-B）：品牌策略及Presentation 演練與展秀裝置設計
《 課程簡介 -- English 》
This workshop is a part of the “branding & entrepreneurship series”, and is aimed to coach and prepare students for their graduation exhibition.
It aims to:
I. Lead students through “Design Thinking” or “Business Design” to build a new business/brand that creates values for the market in the future.
II. Introduce students to basic corporate strategies.
III. Introduce students to fundamental operation and marketing strategies.
IV: Help students under stand the market and seize opportunities to create their own business/brand.
V: Introduce students to branding strategies, which includes naming, and the 6P tool.
This whole series of workshop have 11 grand points, and is divided into 4 courses/workshops:
(I-A) + (I-B) - individual learning
(I-A): Corporate Strategy (Industry Analysis, Business Models, Blue Ocean Strategies etc.)
(I-B): Operations and Marketing Strategy (STO, USP, 4P etc.)
(II-A) + (II-B) - team projects
(II-A): Business Design - using “Design Thinking” to come up with ideas that solve unmet needs.
(II-B): Branding Strategies and Graduation Project presentation
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