在數位時代浪潮下，人人都可以成為品牌經營者與內容創作者。社群媒體已從單純的交流工具，轉變為創業與變現的重要平台。無論是個人品牌經營、微型創業、知識變現，甚至地方特色與城市行銷推廣，都能透過社群多媒體策略創造商業價值與影響力。
本課程聚焦於社群創業的實務操作，帶領學生逐步學習內容策略規劃、多媒體製作、社群經營技巧與商業模式設計。課程涵蓋主流平台經營策略，包括 Facebook、Instagram、YouTube 與 LINE 等，培養學生具備完整的社群創業能力。
課程強調「做中學」，以專案實作為核心，最終完成一份可實際上線與營運的社群創業企劃，讓學生不只是學習理論，更能真正開始創業。
《 課程簡介 -- English 》
In the wave of the digital era, everyone can become a brand manager and content creator. Social media has evolved from a simple communication tool into a powerful platform for entrepreneurship and monetization. Whether it involves personal branding, micro-entrepreneurship, knowledge-based businesses, or even promoting local特色 and city marketing initiatives, social multimedia strategies can create both commercial value and social impact.
This course focuses on the practical aspects of social media entrepreneurship, guiding students step by step through content strategy planning, multimedia production, social media management skills, and business model design. The curriculum covers major social media platforms, including Facebook, Instagram, YouTube, and LINE, equipping students with comprehensive capabilities in social media entrepreneurship.
Emphasizing a “learning by doing” approach, the course centers on hands-on projects. By the end of the semester, students will complete a social media startup proposal that is ready to be launched and operated in practice. The goal is not only to understand theoretical concepts, but to take real steps toward starting a business.
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