本課程是「公共關係」的進階課程，目的是讓未來想從事公關工作的學生，對公
共關係的現代功能、數位時代高風險的公關危機與溝通策略，能有更深入的覺察力與洞悉力。進而能廣泛運用於公關與整合行銷領域。
本課程著重公關危機與風險管理的個案分析與實務練習，包括議題力、口語力、文字力的多元溝通素養之養成。
等。除單向講授外，課程進行的型式將包括隨堂作業、主題報告及專題講座。
《 課程簡介 -- English 》
This is an advanced course on Public Relations and Crisis Management. The purpose of
this class is for students interested in pursuing public relations or maketing
as a career to understand the function of public relations and marketing communication in
line with the trend, the specific job content of PR crisis management, and the
professional skills required for the job.
Students will also become familiar with the insight and strategic thinking of the mindset
about public relations and integrated marketing communications.
Additionally, the course also emphasizes practical exercises
related to public relations, crisis management strategis,
media campaign, skill of news release,cases stuty etc. Other than
class lectures, the course will include class work, projects and
seminars.
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