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本課程將帶領學生認識時尚產業的運作模式，從品牌定位、消費者行為、趨勢分析到商品企劃，深入了解時尚如何被打造、包裝與推廣。課程亦結合理論與實務，包含社群行銷、視覺廣告、時尚活動企劃等主題，並透過案例分析與專題企劃，讓學生具備規劃品牌與行銷策略的能力，理解精品、快時尚與潮流品牌的不同營運方式，進而能應用於美業、服裝、造型與跨領域行銷場域。
《 課程簡介 -- English 》
This course will guide students through the operational models of the fashion industry, from brand positioning, consumer behavior, and trend analysis to product planning, providing an in-depth understanding of how fashion is created, packaged, and promoted. The course combines theory and practice, covering topics such as social media marketing, visual advertising, and fashion event planning. Through case studies and project-based learning, students will develop the ability to plan brand and marketing strategies, understand the different operating methods of luxury, fast fashion, and trendy brands, and ultimately apply these skills to the beauty, apparel, styling, and cross-industry marketing arenas.
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