本課程為資訊管理領域的進階研討，旨在透過經典理論的爬梳與思辨，協助碩士生建立紮實的學術基礎，並學習如何運用理論框架解析複雜的管理實務問題。課程內容兼具微觀與宏觀視野，系統性地探討資訊科技對個人行為、組織結構及競爭策略的影響。
在理論研討部分，我們將深入剖析「個人行為層次」（如科技接受模式 TAM、計畫行為理論 TPB）、「組織策略層次」（如資源基礎觀點 RBV、交易成本理論 TCT）以及「社會互動層次」的核心論述，引導學生反思科技採用背後的理性與非理性因素。
此外，本課程亦將著重「專業倫理」的素養培育。隨著大數據與人工智慧的普及，資料隱私、演算法偏見與數位責任已成為現代管理者不可迴避的挑戰。透過個案研討，我們將探討如何在追求技術創新的同時，堅守專業倫理與社會責任，期能培養出具備理論深度與倫理高度的資訊管理專業人才。
《 課程簡介 -- English 》
This seminar course provides an advanced exploration of Information Management theories, specifically designed to bridge the gap between academic research and managerial practice for graduate students. The objective is to establish a solid theoretical foundation and equip students with the frameworks necessary to diagnose and solve complex management issues. The curriculum encompasses both micro and macro perspectives, systematically examining the impact of information technology on individual behavior, organizational structure, and competitive strategy.
In the theoretical domain, we will critically analyze core frameworks across three dimensions: the Individual Level (e.g., Technology Acceptance Model, Theory of Planned Behavior), the Organizational Level (e.g., Resource-Based View, Transaction Cost Theory), and the Social Interaction Level. Students will be guided to reflect on the rational and irrational factors driving technology adoption and diffusion.
Furthermore, this course places a strong emphasis on Professional Ethics. With the ubiquity of Big Data and Artificial Intelligence, issues such as data privacy, algorithmic bias, and digital responsibility have become unavoidable challenges for modern managers. Through case studies, we will explore how to uphold professional ethics and social responsibility while pursuing technological innovation, aiming to cultivate Information Management professionals who possess both theoretical depth and ethical integrity.
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