本課程以培訓 AI世代具備國際視野的品牌經理人為目標。
將Al科技趨勢，品牌經營理論，品牌創新案例和ESG環境永續發展概念融入本課程中，
讓同學在管理理論之外，對全球科技、地緣政治、經濟、環境跨領域新趨勢保持關注，
並嘗試培養同學具備品牌經營管理、創新轉型和國際行銷服務的能力。
《 課程簡介 -- English 》
This course aims to cultivate AI-era brand managers with a global mindset.
It integrates AI technology trends, brand management theories, brand innovation cases, and ESG sustainability concepts into a coherent learning framework.
Beyond foundational management theories, students are encouraged to stay attuned to emerging cross-disciplinary global trends—including technology, geopolitics, economics, and environmental sustainability—
and to develop practical capabilities in brand management, innovative transformation, and international marketing and service strategies.
The course is structured into the following four modules:
1. Theoretical Foundations
2. Case Study Analysis
3. Guest Lectures by Industry Leaders
4. Off-Campus Corporate Visits
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