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本課程以「募款專題研究」為核心，結合理論基礎與實務操作，帶領學員系統性理解非營利組織、社會企業與文化藝術領域的募款策略與研究方法。課程將探討募款倫理、捐款人行為分析、品牌故事建構、專案企劃撰寫與成效評估，並透過實際案例解析與專題實作，引導學員發展具可行性的募款研究或行動方案。適合從事公益、教育、文化、社企相關工作者，以及有志於深入研究與實務應用的學習者，培養以研究支持行動、以策略創造影響力的專業能力。
《 課程簡介 -- English 》
This course focuses on Fundraising Project Research, integrating theoretical foundations with practical applications. It provides a systematic understanding of fundraising strategies and research methodologies in nonprofit organizations, social enterprises, and cultural or arts sectors. Key topics include fundraising ethics, donor behavior analysis, brand storytelling, project proposal development, and impact evaluation. Through case studies and hands-on project work, students will develop feasible research-based fundraising plans or action strategies. The course is designed for professionals and learners engaged in public welfare, education, culture, or social innovation, aiming to strengthen their ability to translate research insights into effective fundraising practice and social impact.
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