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本課程探討數位科技在顧客關係管理（CRM）中的應用與創新。學生將學習如何利用大數據分析、人工智慧、社群媒體及雲端技術，提升企業與顧客的互動效率與忠誠度。透過理論探討與實務案例，培養學生掌握數位工具在CRM策略中的整合能力，適應數位轉型時代的商業挑戰。
《 課程簡介 -- English 》
This course explores the application and innovation of digital technologies in Customer Relationship Management (CRM). Students will learn how to leverage big data analytics, artificial intelligence, social media, and cloud computing to enhance business-customer interactions and loyalty. Through theoretical discussions and practical case studies, the course aims to equip students with the skills to integrate digital tools into CRM strategies, adapting to the challenges of the digital transformation era.
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