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本課程以「品牌櫥窗空間設計」為核心，透過實作導向的教學方式，引導學生理解展示設計如何影響觀看行為與品牌溝通。課程從展示與櫥窗的基本觀念出發，逐步帶入品牌分析、實地櫥窗觀察與空間轉譯，協助學生建立將品牌概念轉化為具體展示畫面的能力。全課程以課堂操作練習為主，每週皆安排可完成的小型實作，期末完成一組具備清楚設計邏輯的品牌櫥窗空間設計提案。
《 課程簡介 -- English 》
This course focuses on brand window display design and adopts a practice-oriented teaching approach to help students understand how exhibition design influences viewing behavior and brand communication. Starting from the fundamentals of display and window design, the course gradually introduces brand analysis, on-site observation of commercial window displays, and spatial translation. Through weekly in-class hands-on exercises, students develop the ability to transform brand concepts into clear and effective display compositions. By the end of the course, students will complete a brand window display design proposal with a well-defined design logic.
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