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隨著數位科技的快速發展，更加速了企業的數位轉型，也讓數位行銷影響力擴及至各行各業。而媒體行銷、品牌經營等都將需要數位思維，而觸及人數、曝光率、點擊率等資訊更是管理者擬定行銷決策的重要參考依據。為此，本課程將以有系統的教導學生數位行銷理論、概念與實務，使學生能實際應用於企業的經營環境或政府施政成果的推動上，並學習各種廣告投放、社群行銷工具，以掌握更多顧客資訊，進而擬訂相關數位行銷企劃。
《 課程簡介 -- English 》
With the rapid development of digital technology, the digital transformation of enterprises has been accelerated, and the influence of digital marketing has extended to all walks of life. Also, media marketing and brand management issues need to incorporate digital Information thinking, such as number of people, exposure rate, and click-through rate is an important reference for managers to formulate marketing decisions. Therefore, the course will systematically teach students the theory, concept, and practice of digital marketing. Enable students to practically apply it at the digital marketing issue of business environment and government governance. At the same time, students will learn various advertising and social marketing tools, in order to use more customer information, and then formulate related digital marketing plans.
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