本課程重點介紹檢附在參考檔案之中，敬請自行參閱！
「新產品創意開發策略」課程旨在裝備學生以創新思維、市場洞察力和實踐技能，來設計和推出成功的新產品。課程著重於理解市場需求和機會分析，教導學生如何識別和解析市場趨勢，以及評估消費者的需求。學生將學習利用創意技巧如腦力激盪，培養出創新的產品構想。
本課程深入探討產品設計和開發流程，包括從初步構想到原型開發的各個階段。學生將進行市場測試，學習如何從反饋中吸取實務經驗，並應用於產品的創新開發中。
本課程將涵蓋產品推廣和商業模式的策略規劃，教導學生如何有效地將產品帶入市場，並建立經濟可行的商業模式。這個全面的教學大綱旨在培養學生成為能夠在競爭激烈的市場中推出創新產品的專業人士。
《 課程簡介 -- English 》
The "New Product Creative Development Strategy" course aims to equip students with innovative thinking, market insight and practical skills to design and launch successful new products. The course focuses on understanding market needs and opportunity analysis, teaching students how to identify and analyze market trends, and assess consumer needs. Students will learn to use creative techniques such as brainstorming to develop innovative product ideas. Additionally, this course provides an in-depth look at the product design and development process, from initial ideation to prototype development. Students will conduct market testing and learn how to learn from feedback and apply it to iterative product improvements. Finally, the course will cover product promotion and business model strategic planning, teaching students how to effectively bring products to the market and establish an economically viable business model. This comprehensive syllabus is designed to prepare students to become professionals capable of launching innovative products in a competitive market.
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