廣告專業倫理指任何內容和形式的廣告行為都必須遵循的道德準則和行為規範的總和。
台灣廣告普遍而嚴重的廣告倫理議題：廣告內容不實、廣告惡性競爭、宣導物質與拜金主義、專業事實查證
不積極、缺乏倫理仲裁力量等問題，本課程從國內外廣告倫理學的角度進行分析與討論。
《 課程簡介 -- English 》
Advertising professional ethics refers to the sum of moral principles and codes of conduct
that must be followed in any content and form of advertising behavior.
Common and serious advertising ethics issues in Taiwanese advertising: false advertising content,
vicious competition in advertising, promotion of materialism and money worship, professional fact
checking. This course analyzes and discusses issues such as inactivity and lack of ethical arbitration
power from the perspective of domestic and foreign advertising ethics.
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