本課程將讓同學們在廣告與推廣推策略有基本的認識。以本人在廣告產業界服務與學校教書多年之經驗，希望能夠達到以下目的：
1. 透過課堂講解，讓同學們愉悅地學習廣告學的基本知識、熟悉廣告產業的相關業務
2. 藉由文章導讀與互動討論，讓同學們瞭解國內廣告市場現況與發展趨勢
3. 觀摩國內外優良廣告作品，培養同學們對於廣告作品鑑賞的基礎能力
《 課程簡介 -- English 》
This course serves as an introduction to basic advertising and promotion concepts and gives students a deeper understanding of the subject through case histories, guided reading, an. Through these approaches, students gain a practical understanding of how advertising is used in business situations.
Learning Objectives:
1. To learn about basic advertisement and promotion strategy concepts through case studies in a cheerful environment.
2. To gain a foundation in analysis of advertisement knowledge through guided reading and in-class discussion.
3. To gain a basic ability to draft a advertising plan through practice and exposure to real-life examples.
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