數位影音行銷時代，自媒體時代，培養觀察力、美感力與發現力，輕鬆打造你的自製行銷力！
本課程將訓練同學自已當攝影師與導演，新媒體自製影音的時代，可以輕鬆運用手邊各種相機設備（或手機）拍攝照片與影片。課程包含基本知能與實務操作學習，數位攝影的基本知識與觀念、光線知識與運用、構圖與美學、色溫與色彩與腳本規劃。
課程學習完成專業級照片、文案、製作出低成本的專業影片，透過照片、影片推廣產品與傳達品牌訊息，將自製影音內容呈現在各種社群媒體上，現在一般企業、電商、知名人物、IP角色等，都開始使用自製影音推銷產品。大家開始動手拍起來吧!
課程實際拍攝練習（安排攝影棚、日間戶外與夜間戶外）。
《 課程簡介 -- English 》
In the era of digital video marketing and social media, cultivate your observation, aesthetic sense, and discovery skills to easily build your own marketing power!
This course will train students to be their own photographers and directors. In this era of self-made video content on new media, you can easily use various camera devices (or mobile phones) to shoot photos and videos. The course includes basic knowledge and practical operation learning, basic knowledge and concepts of digital photography, lighting knowledge and application, composition and aesthetics, color temperature and color, and script planning.
The course teaches you to create professional-grade photos and copy, producing low-cost professional videos. Promote products and convey brand messages through photos and videos, presenting self-made video content on various social media platforms. Now, businesses, e-commerce platforms, celebrities, and IP characters are all starting to use self-made videos to promote products. Let's get started shooting! The course includes practical shooting exercises (arranged in a studio, during the day and at night outdoors).
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