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本課程旨在結合理論與實務，探討數位時代下的媒體企劃與行銷策略。課程內容涵蓋數位生態系分析、社群媒體經營、內容行銷、數據分析與廣告投放等核心議題。透過專案導向學習，學生將學習如何洞察市場趨勢、制定精準行銷企劃，並具備跨平台數位傳播的實戰能力，以因應瞬息萬變的數位媒體產業需求。
《 課程簡介 -- English 》
This course is designed for junior students to bridge theory and practice in digital media planning and marketing. Core topics include digital ecosystem analysis, social media management, content marketing, data analytics, and programmatic advertising. Through project-based learning, students will learn to identify market trends, craft precise marketing strategies, and gain hands-on skills in cross-platform digital communication to meet industry demands.
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