1.CIS (Corporate Identity System) 企業形象識別系統，是將企業文化、經營理念、企業行為，經系統化整理後透過行為感受及視覺刺激，傳達給企業內部與企業外部的關係人，使其對企業產生一致的認同感或價值觀，從而達成良好的企業形象和促銷產品的形象管理系統。
2.隨著數位科技的發展，品牌和消費者的接觸點變多，從線上到線下、從標誌、吉祥物IP、象徵圖形、DM、網站、影音、實體，每一個消費者與我們的碰觸點，都是增強品牌印象的關鍵，想要有效深化品牌記憶，透過完善的企業識別系統，有助於維持形象的一致性、持續傳達品牌價值。
3.課程以實際成功案例帶入課題，藉由引導設計與創意方法讓學生能從企業識別系統的MI、BI與VI執行與應用，先分析現有的資料在加以重新設計，加入新的創意發法，進行系統性與整體性的專案規劃與執行運作。
4.識別系統設計項目：CIS手冊、海報、周邊商品等，完善的CIS企業識別系統規劃，有助於日後平面印刷、網站設計及展場設計的運用。
《 課程簡介 -- English 》
1. CIS (Corporate Identity System) corporate image identification system is a system that systematically organizes corporate culture, business philosophy, and corporate behaviors and conveys them to relevant people inside and outside the enterprise through behavioral feelings and visual stimulation, so that they can Generate a consistent sense of identity or values for the enterprise, thereby achieving a good corporate image and image management system for promotional products.
2. With the development of digital technology, there are more contact points between brands and consumers, from online to offline, from logos, mascot IPs, symbolic graphics, DMs, websites, audio and video, entities, every consumer and us Touch points are the key to enhancing brand impression. If you want to effectively deepen brand memory, a complete corporate identification system will help maintain image consistency and continuously convey brand value.
3. The course brings actual successful cases into the subject, and uses guided design and creative methods to enable students to implement and apply MI, BI and VI of the enterprise identification system. They first analyze the existing data and then redesign it and add new ideas. Issue laws and carry out systematic and holistic project planning and execution operations.
4. Course output identification system design: planning books, CIS manuals, posters, peripheral products, etc. Complete CIS corporate identification system planning will help the application of graphic printing, website design and exhibition design in the future.
|