「AI 不會取代人類,但使用 AI 的人會取代不用 AI 的人。」—— 哈佛商學院教授 卡林·拉哈尼(Karim Lakhani)
本課程由商學院數位媒體學士學位學程開設,為大二上學期之系必修專業核心課程,亦為銜接後續自媒體經營、UI/UX 設計、影音動畫與大四實務專題之「類先修課程」。
本課程同時竭誠歡迎全校各系同學跨域選修,共同建構 AI 時代的數位生產線。
有別於死記指令的軟體操作班,本課程將學生定位為「AI 的最終指揮官」,採取「做中學」教學法。課程將以 Google 原生生態系(Gemini、Gemini Notebook) 及手機端 App 為主場(一組學校帳號打通關),徹底實現 100% 零程式碼(No-Code)學習體驗。
學習範疇強調將 AI 素養隱形融入真實問題解決中:從白話意圖委派、建構零幻覺的個人數位大腦、多模態圖文與影音生成,到運用自然語言建立專屬的業務 SOP 與數位助理。課堂同時落實青銀與跨域共學(DEI 多元共融),由年輕學生提供數位操作導航,熟齡在職生與跨系同學貢獻多元職場閱歷與情理常識,實現跨世代與跨領域的優勢互補。
此外,課程嚴格守護負責任的 AI (Responsible AI) 底線,深入探討影子 AI (Shadow AI) 的資安風險、生成式內容著作權與人機協作 (Human-in-the-Loop, HITL) 的權責標註。期末以「解決真實痛點的最小可行產品 (MVP) 提案」進行實體驗收,幫助學生建立不盲信 AI 的人類品味與批判力,奠定極具競爭力的數位工作流與個人資產。
《 課程簡介 -- English 》
“AI Won't Replace Humans — But Humans With AI Will Replace Humans Without AI.” — Karim Lakhani, Professor at Harvard Business School
Offered by the Digital Media Program within the Business School, this course warmly welcomes students from all disciplines across the university for cross-disciplinary enrollment, inviting them to collaboratively build the digital production lines of the AI era.
This course is designed to cultivate the essential AI literacy and system integration mindset required for the emerging era of digital labor. Distinct from traditional software operation training, the curriculum positions students as the "Ultimate Commanders of AI." It focuses on training Intent-driven logical deconstruction skills and the critical aesthetic curation inherent in Human-in-the-Loop (HITL) workflows.
Integrating theory with cross-generational practical exercises, the course guides students to build their exclusive "Digital Production Lines" from scratch. The learning scope encompasses: utilizing universal prompt formulas to precisely invoke AI digital secretaries; processing massive datasets and establishing private knowledge bases (the RAG concept) via Gemini Notebook; and integrating AI copywriting, multi-modal image generation, sound effects, and rapid video editing tools to execute digital content production from conceptual brainstorming to visual layout.
Furthermore, the course strictly upholds the baseline of Responsible AI. We will delve into the cybersecurity risks of Shadow AI, the copyright attribution of generative content, the defense against Deepfakes, and the documentation of modification trails for academic integrity. This ensures students possess the robust digital defense mechanisms and ethical awareness highly valued in the business management sector.
The semester will conclude with a physical presentation of a "Minimum Viable Product (MVP) Proposal Solving Real-World Pain Points." Upon completion of the course, students will not only master multi-agent collaboration and If-Then logical rules, but will also have accumulated a comprehensive portfolio of personal digital assets and workflows. This lays the strongest technical and psychological foundation for their seamless transition into advanced professional design courses and their future Capstone Projects.
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