本課程為大三上必修進階實作課程，核心目標是協助學員打造高效率的「個人自媒體工作室」。承接大一上：《傳播理論》；大一下：《基礎電腦繪圖》；大二上：《人工智慧素養與應用》、《基礎攝影》；大二下《自媒體經營與行銷》、《故事創作與分鏡腳本》等課程基礎，將學理具體轉化為日常的動態影音與圖文產製。課程同步結合大三上《專案管理》，引導大家建立系統化的內容排程。聚焦於「敏捷拍攝與即時剪輯」的實務應用，與未來大三下及大四著重進階特效與深度後製的專業課程形成完美分工與銜接。
為讓青銀跨世代都能輕鬆共融學習，課程全面採用「行動端極速產製」與「生成式AI數位秘書」實務教學。課程不綁定單一軟體，而是著重核心邏輯，隨時調用當下最前沿的AI工具輔助腳本發想與視覺排版；同時實操手機微影棚的自然打光、抗噪收音與提詞機口播技巧。零基礎學員也能透過直覺操作，快速產出吸睛的直式短影音。
課程將傳授「一源多用」跨平台轉化術，教導將單一長影音高效拆解為社群圖文與精華短片；並實作線上直播與問卷表單，將流量轉化為實質互動與客戶名單。此外，深入實操「合法商用授權素材庫」，建立智財權與數位倫理規範，確保所有的內容產製皆能合法安心落地。
期中與期末考核以「作品首映會」取代傳統筆試，產出可直接對外發布的跨媒體代表作。課程目標在於協助學員建立「高效率、低成本、能穩定週更」的創作系統，不僅讓大一、大二的學習精華具體呈現，更為大四畢業《實務專題》與未來的職人品牌變現，奠定最堅實的核心能力。
《 課程簡介 -- English 》
This junior-level studio transforms foundational coursework—in communication theory, graphics, AI, photography, marketing, and storyboarding—into daily visual production. Aligned concurrently with Project Management, students master agile cinematography and real-time editing, establishing a high-efficiency personal studio that bridges early concepts to advanced post-production.
Designed for an intergenerational cohort, the pedagogy emphasizes a software-agnostic, "mobile-first" and generative AI workflow. Students leverage frontier AI for scripting and layout while mastering micro-studio essentials—natural lighting, clean audio, and teleprompter delivery—to rapidly produce high-retention vertical videos without technical barriers.
Students master cross-platform syndication, efficiently deconstructing long-form videos into social graphics and viral clips. The curriculum incorporates livestreaming and lead-generation funnels to convert audience traffic into active client engagement, while rigorous training in intellectual property and commercial licensing ensures all creative output is legally compliant.
Eschewing traditional exams, students exhibit publishing-ready portfolios in "Project Premiere Showcases." Ultimately, the course cultivates a sustainable, low-cost production ecosystem, synthesizing foundational knowledge into indispensable competencies for Senior Capstone projects and long-term brand monetization.
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