以設計平台Canva為主要學習工具，藉由數位化工具輔助陳列企畫執行內容，課程會使用手機APP操作AI平台及影片剪輯。課程以VMD(Visual Merchandising)“商品計畫視覺化”為主軸，探討各種不同的展示陳列技巧和方法，透過商品和品牌的形象展示，傳達商品的內涵、品牌理念及文化，以達到增進商品銷售、降低庫存及建立品牌形象為目的。
課程內容以色彩基礎知識及趨勢探討、陳列技巧分享、賣場動線規劃、視覺傳達設計及商品視覺企劃為主，並輔以數位工具及插畫教學，建立學生實務技能。
會使用手機等行動裝置(連上網路)做為學習工具。
《 課程簡介 -- English 》
Using Canva as the primary design platform, this course focuses on "Visualizing Merchandise Planning" through the execution of digital merchandising projects, utilizing mobile apps for AI-assisted design and video editing. Centered on Visual Merchandising (VMD), the course explores various display techniques and methods to convey product essence, brand philosophy, and culture through brand and product imagery, with the goal of increasing sales, reducing inventory, and building brand identity.
The course covers fundamental color theory and trend analysis, display techniques, store layout planning, visual communication design, and merchandise visual planning, supplemented by instruction in digital tools and illustration to build practical skills. Students will use smartphones and other mobile devices (with internet access) as their primary learning tools.
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