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本課程為本學程之總整課程（Capstone Course），旨在整合學生於大學四年所修習之休閒管理、行銷、企劃與專案管理之學識。本課程採「專案導向學習（PBL）」模式，要求學生以小組為單位，針對休閒產業實務主題（如節慶活動、會展行銷、遊程企劃等），完成從市場調查、策略擬定、資源整合到實體企畫的完整閉環。透過此過程，檢證學生是否具備勝任本學程設定職場角色之實力。
《 課程簡介 -- English 》
This course serves as the Capstone Course for the program, designed to synthesize the comprehensive knowledge of leisure management, marketing, planning, and project management acquired by students throughout their four-year undergraduate studies.
Adopting a Project-Based Learning (PBL) model, the course requires students to work in teams to address practical themes within the leisure industry—such as festival events, MICE (Meetings, Incentives, Conventions, and Exhibitions) marketing, and itinerary planning. Students are expected to complete a comprehensive project cycle, encompassing market research, strategy formulation, resource integration, and the development of a tangible professional proposal. Through this rigorous process, the course evaluates and verifies whether students possess the core competencies required to successfully fulfill the professional career roles defined by the program.
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