本課程從基礎平台操作教起，告訴同學內容經營與圖文的秘訣，進而指導Facebook行銷廣告投放與數據，打造屬於自己或企業的品牌利器。
同時將邀請廠商，作為實作標的，讓同學分組直接投放廣告，並學會各種社群工具的廣告行銷模式及數據分析等，並輔導考取META證照
課程內容將有數位廣告操作流程：包含臉書廣告實際分組操作(將有廠商贊助金額實際投放廣告)、GOOGLE廣告講解、LINE廣告講解等
最後帶領同學分組，實際做出一個社群經營及社群行銷的專案，作為期末報告及實作報告
《 課程簡介 -- English 》
This course starts with teaching basic platform operations, telling students the secrets of content management and graphics, and then guiding Facebook marketing advertising and data to create a brand tool for yourself or your company.
At the same time, we will invite manufacturers as practical targets, let students work in groups to directly place advertisements, and learn the advertising marketing models and data analysis of various social tools, and provide guidance for obtaining META certification
The course content will include digital advertising operation procedures: including actual grouping operations of Facebook ads (there will be actual advertising with sponsorship from manufacturers), GOOGLE advertising explanations, LINE advertising explanations, etc.
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