認識旅遊產品之特性與組合，瞭解旅遊產品的設計原則，養成旅遊產品企劃與作業之能力。本課程將以前瞻觀點，介紹數種新興旅行業產品與開發趨勢，藉由探討產品內容，剖析市場走向，並融入行銷理論，導入產品銷售與管理策略，並分析比較與其他旅遊產品在市場之相對應。
創新是瞬間吸引大量新顧客的最佳武器。在知識經濟時代，企業會老化、新產品會變成舊產品、科技產業會變成傳統產業。創新管理可以幫助我們在這競爭的商場中調整焦距，讓創新設計與知識管理做最完美的交會，進而達到事業永續經營與蛻變的目標。
《 課程簡介 -- English 》
Innovation is the best weapon to attract a large number of new customers in an instant. In the era of knowledge economy, enterprises will age, new products will become old products, and technology industries will become traditional industries. Innovation management can help us adjust our focus in this competitive shopping mall, allowing innovative design and knowledge management to meet perfectly, and then achieve the goal of sustainable business operation and transformation.
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