|
|
|
|
|
|
|
現職:
中國文化大學推廣教育部廣告學系 副教授
中國文化大學推廣教育部廣告學系 主任
中國文化大學推廣教育部 策略長
|
|
|
|
|
|
|
|
|
台北大學企業管理學博士
美國威斯康辛大學麥迪遜分校MBA
|
|
|
|
|
|
|
|
|
中國文化大學推廣教育部廣告系助理教授
中國文化大學推廣部策略長、營運長、品質長、知識長、業務主管、語文中心主任
美國加州大學溪哥分校訪問學者
網通國際股份有限公司董事長兼總經理
美國威斯康辛大學麥迪遜分校研究中心助理
|
|
|
|
|
|
|
|
|
行銷管理、網路行銷、服務業行銷、電子商務、消費者行為、故事行銷、廣告訊息與策略、社群媒體
|
|
|
|
|
|
|
|
|
期刊論文:
1. Tainyi Luor, Hsi-Peng Lu, Hueiju Yu, Kuoliang Chang, 2013, “Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012”, Scientometrics (SSCI, accepted)
2. Tainyi Luor, Hsi-Peng Lu, Judy Chuan-Chuan Lin, Hueiju Yu, “What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry”, International Journal of Distance Education Technologies (EI, accepted)
3. Tainyi Luor, Hsi-peng Lu, Hueiju Yu, “Contribution for wireless E-health Research: An Assessment of SCI and SSCI articles from 2002-2011”, Advanced Science Letters (forthcoming)
4. Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A study of factors that affect Brand Attitude after watching micro films”, International Journal of Business and Management Studies, Vol. 2, Nov. 2013, 7-12.
5. Yu, Hueiju, Yu-Ting Chang, “How to influence the brand attitude of audience by micro films", Journal of Promotion Management, Nov. 2013.
6. Hsien-Tang Ko, Hsi-peng Lu, Hueiju Yu, “Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study”, The Service Industries Journal, Vol.32, Issue12, September 2012, 1973-1990. (SSCI)
7. Tainyi Luor, Hsi-peng Lu, Robert E. Johanson , Hueiju Yu, “Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program”, International Journal of Technology and Human Interaction, Vol 8, No.1, January-March 2012, 55-75 (EI)
8. Hueiju Yu, Hsien-Tang Ko, “Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study”, Management Decision, Vol.50, No.1, 2012,7-20 (SSCI)
9. Kuo-Lun Hsiao, Judy Chuan-Chuan Lin, Xiang-Ying Wang, Hsi-Peng Lu, Hueiju Yu, “Antecedents and consequences of trust in online product recommendations: an empirical study in social shopping”, Online Information Review, Vol.34, No.6, 2010,935-953. (SSCI)
10. Weichen Teng, Hsi-peng Lu, and Hueiju Yu, “Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,” Telecommunications Policy, Vol.33, No.10-11, 2009, 628-641. (SSCI)
11. Yu, Hueiju and Wenchang Fang, “Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market” Total Quality Management & Business Excellence Vol. 20, No.11, Nov. 2009, 1273-1285 (SSCI)
研討會論文:
1. Yu, Hueiju, Yu-Ting Chang, “How to influence the brand attitude of audience by micro films?", July 9-12, GIKA 2013, Valencia, Spain.
2. Yu, Hueiju, Yu-Ting Chang, Tien-Tien Liao, “A study of factors that affect Brand Attitude after watching micro films”, June, Conference of the International Journal of Arts & Sciences 2013, Salzburg, Austria.
3. Shu-ming Wang and Hueiju Yu, "Build Customer Loyalty Using Microblog – A Relationship Perspective" July 29, AMCIS 2012 Proceedings Paper 7.
4. Yu, Hueiju, “Exploring the impact of cognitive involvement in storytelling”, July, 2012 International Conference on Business and Information, Japan.
5. Yu, Hueiju, Pei-Shan Wei, Hsi-Peng Lu, Jen-Chuen Tzou, “Exploring the relationship between impression management and interpersonal attraction in social networking site”, July, IADIS International Conference 2011, Rome, Italy.
6. Yu, Hueiju, Hsien-Tang Ko, “exploring customer’s need attributes for experience-oriented service functions: An empirical study on DTV in Taiwan”, July,BAI2011 International Conference on Business and Information, Bangkok.
7. Yu, Hueiju, Hsien-Tang Ko, and Hsi-peng Lu, “Using Kano’s Model in Designing Technology Enabled Innovative Service: An Experiential Marketing Perspective”, International Conference on Engineering and Meta-Engineering: ICEME2010, April 6-April 9, Orlando, Florida, U.S.A,ISBN-13:978-1-934272-83-1, 213-215.
8. Yu, Hueiju and Wei-Chen Teng, “The drivers and inhibitors of adoption and purchase intentions for the third-generation phones in Taiwan”, July,BAI2009 International Conference on Business and Information, Kuala Lumpur, Malaysia, V6, ISSN 1729-9322, July 6-8 2009.
國科會計畫:
1. 探討虛擬世界印象管理與人際吸引之關係，99年度國科會計畫。(99/08/01-100/07/31, 編號:NSC99-2410-H-034-038)
2. 探討認知涉入在故事行銷之調節效果，101年度國科會計畫。 (101/08/01-102/07/31，編號:NSC101-2410-H-034-002)
3. 探討個別品牌與聚落品牌之故事行銷策略架構，102年度國科會計畫。(102/08/01-103/07/31，編號:NSC102-2410-H-034-029)
|
|
|
|
|
|
|
|
|
|
|
聯絡方式:
hjyu@sce.pccu.edu.tw
|
|
|
|
|
|
|
|