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美國德州聖安東尼奧University of the Incarnate Word國際教育暨創業管理博士 Ph.D 南華大學出版事業管理研究所碩士 M.B.A. 中國文化大學資訊傳播學系學士 B.S.
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美國德州聖安東尼奧University of the Incarnate Word廣州分校 國際企業管理學系 專任講師 中國文化大學推廣教育部 廣告學系 助理教授 中國文化大學推廣教育部 廣告學系 副主任 南亞技術學院城中校區 資管系 兼任講師 財團法人中華出版基金會 專案經理 幸福左岸數位科技 行銷經理 中華民國臺北國際書展 企劃組組長 中華青年網路協會 網站經營部主任
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(A) 專書論文
嚴家成、廬盟晃、何慧儀。2016,SEO超入門 : 教你免費又有效的網站行銷 好點子,旗標出版社。 Ho, H. Y. (2008). Undergraduate publishing education: perceptions and workforce reality in Taiwan. [台灣出版高等教育與產業人力需求之研究 ─以學校教師與從業人員之觀點] Unpublished doctoral dissertation, University of the Incarnate Word, San Antonio. 何慧儀 (2002). 策略體驗模組對網路書店虛擬社群忠誠度影響之研究. [An Influence Study of SEMS on the Loyalty of On-line Bookstores Community].Unpublished Master's thesis, Nan Hua University, Chiayi, Taiwan, R. O. C.
(B) 期刊論文 Cheng, Y.H. & Ho, H.Y*. (2015). Social influence's impact on reader perceptions of online reviews. Journal of Business Research. Vol 68, No.4, 883-887. (SSCI, ISSN: 0148-2963) Lin, P.C., Ho, H.Y*. & Lu, M.H. (2014). Effects of Knowledge Management and Corporate Culture on Organizational Innovation Climate. Revista Internacional de Sociología. Vol 72, No.2, 43-55. (SSCI, ISSN: 0034-9712) Ho, H.Y., Lin, P.C. & Lu, M.H. (2014). Effects of Online Crowdfunding on Consumers’ Perceived Value and Purchase Intention. THE ANTHROPOLOGIST. Vol 17,No.3, 837-844. (SSCI, SCI, ISSN: 0972-0073) Ho, H.Y., Lu, M.H. & Lin, P.C. (2013). The Diverse Perceived Qualities and Perceived Values on App e-Book and App e-Magazine. Pakistan Journal of Statistics. Vol 29,No.6, 1029-1048. (SCI, ISSN: 1012-9367) 何慧儀、陳靖雯,2013,臺灣、中國與美國出版碩士課程比較研究,2013中華印刷科技年報,143-168. (ISSN: 2220-2579) 王祿旺、何慧儀、車建江,2013,兩岸出版社數位出版品發行模式之探討,2013中華印刷科技年報,199-214. (ISSN: 2220-2579) 何慧儀、鄭宇廷,2013,APP圖像設計元素分析,2013中華印刷科技年報,399-411. (ISSN: 2220-2579) 何慧儀、李嘉儀,2013,口袋書購買動機及滿足程度之研究,2013中華印刷科技年報,469-483. (ISSN: 2220-2579) Ho, H.Y. & Lu, M.H. (2013). The Involvement and Message Effect on Facebook Fan Pages about Catching Users’ Eyeballs. International Journal of Digital Content Technology and its Applications(JDCTA). Vol 6,No.7, 861-868. (ISSN: 1975-9339) Ho, H.Y., Wang, L.W. & Cheng, H.J. (2011). Authors, Publishers, and Readers in Publishing Supply Chain: The Contingency Model of Digital Contents Production, Distribution, and Consumption. Systems Engineering Procedia. Vol 2, 398-405. (ISSN: 2211-3819) Ho, H. Y., & Wang, L. W. (2011). Uses and Gratifications of the Mobile E-book Users. 2011 International Conference in Electrics, Communication and Automatic Control Proceedings, 955-961 (ISBN: 978-1-4419-8848-5) Wang, L. W, & Ho, H. Y*. (2011). A Study of Cover Design for Children’s Picture Books. 2011 International Conference in Electrics, Communication and Automatic Control Proceedings. 1137-1144 (ISBN: 978-1-4419-8848-5) Ho, L. H., Lu, M. H., Ho, H. Y., Peng, T. F., (2011). A Study of Website Optimization Strategy and Implementation. Advanced Materials Research, vol. 268-270, 829-834, 2011, (EI, ISSN: 1022-6680) 何慧儀、林冠伶,2011,博物館數位典藏學習系統品質對學習成效之影響研 究,2011中華印刷科技年報,587-598. (ISSN: 2220-2579) 何慧儀、徐延婷,2011,皮克斯動畫電影觀影者動機與滿意度研究,2011 中華印刷科技年報,443-456. (ISSN: 2220-2579) 何慧儀、簡敏如,2011,電子雜誌品牌知名度對知覺價值及購買意願之影響, 2011中華印刷科技年報,258-269. (ISSN: 2220-2579) 何慧儀、陳靖雯,2011,圖文傳播科系學生出版專業職能研究,2011中華 印刷科技年報,606-617. (ISSN: 2220-2579) 王祿旺、何慧儀、鄭雪如,2009,以長尾理論分析個人自費出版之商業模 式,文化事業與管理研究, 3, 21-44. 宋如峰、何慧儀,2009,女性模特兒外型吸引虛擬社群參加人像外拍意願之探討,2009中華印刷科技年報,253-265. 蔡秀娟、何慧儀,2009, 電腦圖書閱讀介面數位化可行性研究,2009中華印刷科技年報,348-360. 何慧儀,(2004, April). 臺北國際書展之比較及規劃建議. [Suggestions for Taipei International Book Exhibition planning]. 出版界, 70, 27-30. 何慧儀,(2003, November). 香港書展創意規劃 締造書市人潮--2003年香港 書展參觀報告 [Observations in 2003 Hong Kong Book Fair]. 出版界, 68, 17-19. 何慧儀,(2001, July). 折扣有價,知識無價-誠品折扣書店 [Interview of the Elite Discount Bookstore]. 出版學刊, 4, 11. 何慧儀,(2001, July). [Interview of the Ton San Bookstore]. 出版學刊, 4, 9. 何慧儀,(2000). 多媒體傳播技術之應用發展趨勢 [Trends of multimedia communication technology]. Trends of multimedia communication technology. 華岡印刷傳播學報, 31, 34-40.
(C) 研討會論文
Ho, Hui-Yi, and Cheng, Yi-Hsiu, 2015.06, “A good tool to reach target customers? Customers’ attitudes toward digital signage advertising”, Proceedings - 2015 SIBR-THAMMASAT 2015 CONFERENCE ON INTERDISCIPLINARY BUSINESS & ECONOMICS RESEARCH, Vol.4 No.2. Bangkok, Thailand. ISSN 2223-5078. 林語軒、何慧儀(2015, June 5)。台灣網路團購平台之關係行銷初探。論文發表於2015年全國商管論文研討會暨論文競賽。桃園:龍華科技大學。 Ho, Hui-Yi, and Wang, Luh-Wang, 2014.07, “The Impact of Advertising Type, Advertising Appeal and Interactivity on Mobile Advertising Effectiveness”, Proceedings - 2014 International Summer Conference on Business and Economic Research , p.22, Beipu, Japan. ISSN 2186-6090. Cheng, Yi-Hsiu, and Ho, Hui-Yi, 2014.05, The impact of social influence on consumer’s perception of online review”, Proceedings – International Conference on Global Entrepreneurship and Innovation in Management (GEIM) , p.7, Taichung, Taiwan. Ho, Hui-Yi, Wang, Luh-Wang, Lu, Meng-Huang, and Pan, Hung-Yuan 2013.06, “Building Brand Communities on Facebook Fan pages”, Proceedings - IT, MULTIMEDIA AND COMMUNICATIONS CONFERENCE , pp.34-50, Bangkok, Thailand. ISBN 978-86-87043-18-3. 曾世豐、何慧儀(2013, may 7)。以編輯觀點探討台灣電子時尚雜誌產業現況。論文發表於2013 第十四屆管理學域國際學術研討會論文集,42。中壢:中原大學,ISBN 978-986-7043-74-0。 何慧儀、張莉真(2013, Jan 5)。行動廣告呈現方式對智慧型手機使用者接收反應之影響。論文發表於2013系統性創新研討會暨第五屆中華系統性創新學會年會,42。中壢:中原大學。 Ho, Hui-Yi, Wang, Luh-Wang, Lin, Guan-Ling, and Chien, Min-Ju 2012.05, “Traditional to Digital: The Quality Evaluations to Museum E-learning Systems”, Proceedings - 7th Global Conference on Cybercultures , Prague, Czech Republic Ho, Hui-Yi, Hsu, Yen-Ting, Pan, Hung-Yuan, 2011.07, “Impacts of Computer-Mediated Communications on social behaviors of MSN and Facebook users”, Proceedings - The 2011 International Conference on e-Learning, e-Business, Enterprise Information Systems, e-Government, & Outsourcing (EEE'11)pp.42-48(ISBN: 1-60132-176-7) HWANG, YANN-JONG, HO, HUI-YI, MA, KUN-HUNG, 2011.07, “Cloud of Knowledge Management Systems Planning and Design”, Proceedings - The 2011 International Conference on Computing and Security (ICCS11) (accepted) HWANG, YANN-JONG, HO, HUI-YI, YUAN, CHIEN-HUA, 2010.07, “Applying the Unified Theory of Acceptance and Use of Technology to study Effect of Customer Intention and Its Relevant Factors on the Online Florists”, Proceedings - International Conference on Innovation and Management (IAM 2011) 黃燕忠、何慧儀、韓宗宏(2011, May 28)。企業選擇虛擬社群進行網路行銷因素探討。論文發表於第七屆知識社群研討會論文集(ISBN 9789866082078),410-423。台北:中國文化大學。 何慧儀(2010, Aug. 23)。社交網路媒體閱聽人使用行為與網站體驗。論文發表於2010年華文出版與原創力研討會。北京:北京大學。 HO, HUI-YI, SYU, LING-YIN, 2010.08, “Uses and Gratifications of Mobile Application Users”, Proceedings - The 2010 International Conference on Electronics and Information Engineering (ICEIE 2010), 315-319. (ISBN: 978-1-4244-7679-4 ) (EI) (NSC 99-2914-I-034-015-A1) HO, HUI-YI, CHANG CHIEN, PI-HSUAN, 2010.08, “Influence of Message Trust in Online Word-of-Mouth on Consumer Behavior – by the Example of Food Blog”, Proceedings - The 2010 International Conference on Electronics and Information Engineering (ICEIE 2010), 395-399. (ISBN: 978-1-4244-7679-4 ) (EI) (NSC 99-2914-I-034-015-A1) HO, HUI-YI, PAN, HUNG-YUAN, 2010.08, “Use Behaviors and Website Experiences of Facebook Community”, Proceedings - The 2010 International Conference on Electronics and Information Engineering (ICEIE 2010), 379-383. (ISBN: 978-1-4244-7679-4 ) (EI) (NSC 99-2914-I-034-015-A1) HO, HUI-YI, WANG, LUH-WANG, TSAI, HSIU-CHUAN, 2010.06, “Consumers’ Behavioral Intentions of Using Cross-media Book for E-learning”, Proceedings - The 3rd International Conference on Information Sciences and Interaction Sciences(ICIS2010), 77-82. (ISBN: 978-1-4244-7384-7 ) (EI) WANG, LUH-WANG, HO, HUI-YI*, 2010.06, “Study on the Strategy of Taiwan's Digital Publishing Industry”, Proceedings - The 3rd International Conference on Information Sciences and Interaction Sciences(ICIS2010), 83-88. (ISBN: 978-1-4244-7384-7 )(EI) Ho, Li-Hsing, Lu, Meng-Huang*, Huang, Jui-Chen, Ho, Hui-Yi, 2010.02, “The application of search engine optimization FOR INTERNET MARKETING: An example of the motel websites”, Proceedings - 2010 International Conference on Computer and Automation Engineering, ICCAE 2010, 380-383. (ISBN: 978-1-4244-5585-0) (EI) 王祿旺、何慧儀、蔡孟珈(2009, Nov 27)。女性時尚雜誌消費者決策因素之研究。論文發表於2009圖文傳播藝術與科技國際研討會論文集。54-57。台北:國立台灣藝術大學。 何慧儀、林宜蓁(2009, May 23)。原住民學生對線上族語學習使用態度之研究。論文發表於第五屆知識社群研討會論文集(ISBN 9789866710513)。台北:中國文化大學。 袁建華、何慧儀(2009, May 23)。以整合性科技接受理論探討網路花店經營之道。論文發表於第五屆知識社群研討會論文集(ISBN 9789866710513)。台北:中國文化大學。 黃燕忠、何慧儀、吳品秀(2009, May 23)。部落格行銷獲利模式之探討。論文發表於第五屆知識社群研討會論文集(ISBN 9789866710513)。台北:中國文化大學。 呂源淦、黃燕忠、何慧儀(2009, May 23)。雙中心災難備援系統之高可用 性研究─以本國銀行入口網站為例。論文發表於第五屆知識社群研討會論文集(ISBN 9789866710513)。台北:中國文化大學。 Ho, H. Y, Lu, M. H., Wang, L. W. & Chiang, K. M.(2009, February 25)。Development and Operation of On-line E-book Industry─Case Studies of OnlineBook and MagV. [線上電子書產業之經營發展策略探討], Paper presented at 2009 TELDAP International Conference, Academia Sinica, 109, Taipei, Taiwan. 何慧儀、王祿旺、江坤勱、盧盟晃(2008, December 27)。體驗經濟時代下的社群行銷─以電子商務產業為例。論文發表於第一屆資訊創新管理與社會永續發展研討會論文集 (ISBN 9789860171846),68-75。苗栗:國立聯合大學。 江坤勱、何慧儀、盧盟晃、王祿旺(2008, December 19)。地方文化觀光活動的發展與經營。論文發表於2008中華觀光管理學會暨休閒與遊憩學會聯合學術研討會論文集 (ISBN 9789866758126)。台南:真理大學。(通訊作者) Ho, H. Y. (2008, March 14). School to work: Preparing for the workforce in Taiwan. [台灣出版傳播產業產學合作現況], Paper presented at the 3rd Annual International Education Graduate Student Conference, New York University, New York City, New York. Ho, H. Y. (2008, March 17). School to work: Preparing for the workforce. [產學合作之可行性研究], Paper presented at the 52nd Annual Comparative and International Education Society Conference, Columbia University, New York City, New York Ho, H. Y. (2007, November 2). Strategies for trans-cultural learners: Experiences from China Incarnate Word. [跨文化環境下之學習溝通研究], Paper presented at the Fall 2006 University of the Incarnate Word Doctoral Student Research Symposium, San Antonio, Texas. Ho, H. Y. (2007, February 27). China and Taiwan: Comparative analysis of the relationship between knowledge dissemination and consumer culture. [台灣與大陸流行文化知識傳散與消費者文化之關係研究], Paper presented at the 51st Annual Comparative and International Education Society Conference, Baltimore, Maryland. Ho, H. Y. (2006, November 3). A pilot study of reverse cultural shock of international students. [國際學生之反文化衝擊研究], Paper presented at the Fall 2006 University of the Incarnate Word Doctoral Student Research Symposium, San Antonio, Texas. Ho, H. Y. (2006, April 1). A comparative study of the influence of experiential marketing strategies on university student enrollment in the United States and Taiwan. , [體驗行銷策略應用在美國大學招生之可行性研究], Paper presented at the Spring 2006 University of the Incarnate Word Doctoral Student Research Symposium, San Antonio, Texas.
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上網瞎拼、吃吃喝喝、看棒球、讀課本以外的書、上BBS
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