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中華民國多國籍企業研究學會 秘書長
台灣科技大學推廣教育部 兼任講師
世新大學公共關係暨廣告學系 兼任講師
綺可實業股份有限公司 顧問
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1.網路行銷
2.科技管理
3.口碑行銷
4.創新管理
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期刊論文
1.Fang, C. H., Lin, T. M.Y., Liu, F. Y., and Lin, Y. H. (2011), ‘‘Product type and Word of Mouth: A Dyadic Perspective,’’ Journal of Research in Interactive Marketing (accepted).
2. Yang, W. I., Huang, Y. K. and Lin, Y. H. (2009), “Study of Comments on Official Movie Blogs,” International Journal of Electronic Business Management, 7(3), 200-210.(EI)
3.Lin, T. M. Y. and K. M. Lin (2008), “The negative effects of using information and communication technology by a Taiwan enterprise,” International journal of Enterprise Network Management, 2(3), 318-332.
研討會論文
1. Fang, C. H. & Lin, Y. H. (2011), Referral Laddering: Conceptualization and Empirical Investigation, BAI2011 International Conference on Business and Information July 4-6, 2011, Bangkok, Thailand.
2.Fu, F. L., Lin, T. M. Y., Lin, Y. H., Hsiao, C. F. (2011), Firm-Created Word-of-Mouth Marketing: Using travel social network sites of Taiwan as an example,BAI2011 International Conference on Business and Information July 4-6, 2011, Bangkok, Thailand.
3.Lin, Y. H. (2010), Online Word-of-Mouth Advertising or viral marketing: Examining Microblogging User behaviors and Motivations, BAI2010 International Conference on Business and Information, July 5-7, 2010, Kitakyushu, Japan
研究計畫
企業市場之顧客關係管理，正弘國際企業產學合作，執行期間100/1/1~6/30。
專書
林郁翔（2010）。行銷管理—理論與實務個案。台北：鼎茂出版社。
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期刊&論文線上連結：
Fang, C. H. & Lin, Y. H. (2011), Referral Laddering: Conceptualization and Empirical Investigation, BAI2011 International Conference on Business and Information July 4-6, 2011, Bangkok, Thailand.
http://bai-conference.org/BAI2011/Papers/2.Marketing/2155.pdf
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