鄭耿翔的網頁資料
網頁資料
個人簡介  
文化大學 國際企業管理學系所 專任助理教授
主修  
企業管理
經歷  
Visiting Researcher in Carroll School of Management of Boston College, USA (Jul., 2011-Apr., 2012)

International Business Program in University of Applied Sciences Würzburg, Germany
專長  
國際企業 策略管理 動態競爭 行銷策略 創新創業
著作  
一、期刊論文
1. Chiao, Y.C., Cheng, K.H., & Hsu, S.M., (forthcoming), “FamilyMart: Responses to competitive rivalry in the convenience store market in Taiwan”, Asian Case Research Journal. (SSCI)
2. Cheng, K.H., Chiao, Y.C., Shih, H.Y., Lee, T.Y., & Cho, T.S., (2011), “Agglomeration and competition among Chinese cities: An investigation of Taiwanese High-tech firms’ foreign direct investment”, Growth and Change, 42(4): 517-548. (SSCI)
3. 喬友慶、鄭耿翔, (2011), 台瑋企業股份有限公司:外包網絡的競爭與合作, 產業與管理論壇, 13(2): 80-93. (TSSCI)
4. 李岱砡、喬友慶、施信佑、邱奕嘉、鄭耿翔、卓大順, (2010), “Contagion effects of the sequential FDI trajectory: A social network analysis”,台大管理論叢, 21(1): 83-112. (TSSCI)

二、研討會論文
1. Chiao, Y.C., & Cheng, K.H., (2012), “The impact of MNEs’ competitive network positions on the intensity of competitors’ actions: The moderating role of competitive action types, Academy of International Business 2012 Annual Meeting, Washington, D.C., USA., 2012/06/30-2012/07/03.
2. Cheng, K.H., & Chiao, Y.C., (2011), “Competitive network characteristics as predictors of competitors’ actions”, Academy of Management 2011 Annual Meeting, San Antonio, Texas, USA., 2011/08/12-2011/08/16
3. Cheng, K.H., Chiao, Y.C., Shih, H.Y., Lee, T.Y., & Cho, T.S., (2009), “Agglomeration and competition of Taiwanese high-tech firms FDI in China: A social network perspective”, Academy of International Business 2009 Annual Meeting, San Diego, California, USA., 2009/06/27-2009/06/30.
4. Cheng, K.H., Chiao, Y.C., & Huang, Y.H., (2009), “A focal firm’s safeguarding tension among subcontractors in a coopetitive context”, Academy of Management 2009 Annual Meeting, Chicago, Illinois, USA., 2009/08/07-2009/08/11.
5. Lee, T.Y., Shih, H.Y., Chiu, Y.C., Cheng, K.H., & Cho, T.S., (2009), “The sequential FDI trajectory of Taiwanese MNEs in China: A social network analysis”, Academy of Management 2009 Annual Meeting, Chicago, Illinois, USA., 2009/08/07-2009/08/11.

三、教學個案
1. 喬友慶、鄭耿翔 (2008),「台瑋企業股份有限公司:外包網路的競爭與合作」,國科會多重目的個案研究整合型計畫 (Ⅱ) 研究成果。
2. 喬友慶、鄭耿翔 (2009),「連鎖便利商店爭霸戰:Hello Kitty的突擊&搶進現煮咖啡新藍海」,國科會多重目的個案研究整合型計畫 (III) 研究成果。

四、產學合作專書
1. 喬友慶、李岱砡、鄭耿翔 (2008),「大地環境的守護者–盟鑫工業股份有限公司」, 創新之鑰–精選15個升級轉型成功的故事,出版機關:經濟部中小企業處,台北市。
2. 喬友慶、鄭耿翔、黃俊儒、徐淑媚 (2010),「顧客導向式的研發創新者–達佛羅企業有限公司」,啟動創新DNA Ⅱ–中小企業創新升級的關鍵密碼,出版機關:經濟部中小企業處,台北市。

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